We decided that our film would be really low budget, choosing our budget to be £100,000. We chose this because we don't think that our film would cost any more than this to make, we did not use many special effects because it makes our film seem more realistic. We also decided that our film would be Art house, and therefore exhibited in an Art house cinema because it challenges typical conventions, but also follows other generic conventions. However, if the film became a success, we would then show it in a Multiplex cinema. Our film is set in an
Urban Area, many of the scenes being in a child's bedroom and a park. An example of a film displayed in an Arthouse cinema is 'Shifty' which we watched in the Watershed cinema in Bristol. This film is similar to ours as it is low budget and is also set in an urban area. Although Shifty is a crime thriller, it has similar connections to our film, for example the lack of settings. In Shifty the setting is either in a house or on the street, just like in our film the setting is either in the girl's bedroom or in the park. Shifty is also similar to The Rag Doll because it does not use any CGI or special effects, this again is due to the low budget, and it also makes it more realistic making the audience feel that they too are on the street with the characters. We wanted our film to be realistic, because it gives a powerful portrayal of the issues behind our film, i.e. mental illness. It also makes it more scary, because it builds tension rather than shocking the audience through lots of gore and monsters.
The cast that we would choose for our film, would be new, up and coming actors, ones that would be unheard of, therefore our film would give new actors a chance to become successful. An example of a film that has also used less known actors is Slumdog Millionaire, which like our film is low budget. Slumdog is also like our film because it was not originally planned for mulitplex cinema.
We decided that the director of our film would be an up and coming director for example Tom Shankland, because he is known for directing the film 'The children' which like our film is a horror, based on the actions of children. Tom Shankland has directed films that our similar to ours in both narrative and genre and has won awards for his horror films, therefore he would be a good director for our film.
The distribution company we have chosen is Vertigo films because it is a British Film company. Vertigo films have also distributed the film, The Children, which also has a disturbed child as the main character, a child which is similar to ours as they act out of the typical conventions of a child.
Since our film is low budget, and British we would choose an institution such as Vertigo Films, because it is a British company and is known to have distributed films similar to ouyrs in both storyline and genre.
We would market our film, through the National schools Film week, free screenings and therefore word of mouth, this would be because our film is so low-budget. Our film would be more BAFTA's than Oscar's because it is a British made film, with British actors. If our film was nominated for a BAFTA, even if it doesn't win, that would still promote our film and evidently reach a large target audience. Again, this links our film to Slumdog Millionaire, which got its big break from being nominated for a BAFTA even though it did not win the award, this meant that it reached a larger target audience, and word spread about the film.
Other marketing strategies we would use would be 'win the Rag Doll competitions' and chances to meet the cast, which we would set up on a website for our film so that it would be easy to access. An example of a film with a useful website is The Boat That Rocked where information about the film is easy to access and competitions can be entered.
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